Author: Shirley Gibson

Crafting a Standout Media Pitch: Step-by-Step Guide
Keep in mind that a media pitch is not a book press release. So, your pitch should show that you've done your research and understand the media outlet and its audience.

Demystifying Book Publicists: Find, Hire & Maximize Impact
Book publicists are skilled PR professionals who you can find working in-house at a top self-publishing company or within agencies. You can also see them as an independent consultant.

How to Sell Your Book to Bookstores and Expand Your Reach
It is not an easy task to sell your book. It would be tough how to sell a book if you didn't identify the target audience and apply effective marketing strategies.

Writing a Book Press Release: Tips and Tricks for Success
A book press release may seem similar to other book marketing materials, such as a book summary or marketing blurb.

Marketing Children’s Books 101: Essential Techniques
You need to establish your author brand. It will be helpful not only in marketing children's books but also in helping you make money writing a book.

Cracking the Code: Tactical Book Marketing Plan for Authors
Your book cover should match your book genre. Your book marketing plan will fail and not drive results if your book cover is not compelling enough.

What is Book Positioning: Navigate the Market’s Sales Secret
Book positioning is a powerful technique that can help you achieve this objective by optimizing the visibility of your book and appeal in the market.

Book Sales Mastery: How to Make Money from Writing a Book
For long-term success as an author and to make money writing a book, it is crucial to engage with readers. As a result, you will build a loyal fan base.